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    • Intelligent Outsourcing

      2008-05-06
      Intelligent Outsourcing 

      Maybe you’ve developed into a full-fledged SEO expert over the course of reading this book. But
      it’s also possible that you’ve discovered that it’s not your favorite pastime and you’re ready to outsource.
      In the years that we’ve been in the SEO industry,we’ve seen growth in the number of quality
      SEO service providers. At the same time,we’ve seen at least 57 varieties of snake oil on the
      market! If you do choose to go the outsourcing route, keep the following caveats in mind:

      • Watch out for any guarantee of a specific search engine rank. A legit search marketing service
      will not guarantee a rank that they don’t have control over.

      • Some companies direct your traffic through intermediate pages on their own hosted domains
      and then “turn off” your traffic when the contract is terminated.You need to have control over
      your own content and traffic, so don’t agree to this type of business arrangement.

      • There are only a small number of important search engines to rank well on, so anyone who is
      talking about rankings on “thousands of search engines” is probably best avoided.
      • Good search marketing is time consuming, and there are no shortcuts. If a company is charging
      $79.99, you are not getting a legitimate full-service solution.

      The best news is, now that you know so much about sensible, effective, and holistic SEO practices,
      you’ll be able to make informed judgments about any SEO help for hire that crosses your path.
      →Previous:SEO: Art or Science?
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