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What is Search Engine Optimization (SEO)?
2008-05-16
Search engine optimization (also known as SEO) is the process of designing your website content so that users can find your website through keyword searches in search engines such as Google, Yahoo or ASK. Traditionally search engine optimization includes items such as: * placing keywords in page titles * placing keywords in meta data including description and keyword tags * ensuring that the page text has proper keyword density for the specified keyword * ensuring that the search engines can crawl and index your content (meaning that you have not placed keyword rich content within images and flash) * ensuring that your site is well interlinked from important key phrases to internal site pages * ensuring that the external links pointing to your site feature keywords in the anchor text * ensuring that you provide useful and informative content on your siteThe focus of search engine optimization is to generate what is known as organic/natural rankings in the search engine results pages. Having a strong presence as a result of high organic visibility will help generate more traffic to your website. In turn more traffic to your website means an opportunity to turn site visitors into paying customers. Search engine optimization combined with PPC management form the foundation of your online marketing campaign. Search engine optimization is not just about proper keyword density, acquiring links, search engine and directory submissions, or technical implementation. Search engine optimization involves a number of variables and factors that, when working together, form an effective website.Eye tracking studies have shown that searchers scan a search results page from top to bottom and left to right, looking for a relevant result. A few year’s ago with some of our initial eye tracking research, Enquiro discovered Google's Golden Triangle. (Google’s Golden Triangle is triangular area of a Google Search Engine Results Page that drew/draws the majority of user interaction.) This is the real estate that all search engine marketers covet for their client’s websites. Search engine optimization is a means of working towards a presence in this prime real estate of the search engine results page.Search Engine Optimization for the Major Search Engines…Effective search engine optimization will give you a presence in the major search engines including: Google Yahoo! Ask.com Live.com by MicrosoftSearch engine optimization is one part of a total online marketing solution that when implemented can provide your website and your company with a presence within the major search engines.
鈫扤ext: Free PageRank display for your website 鈫扨revious: Links, Tags, and File Names - Quickie SEO Tips
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